What website owners and website managers worry about the most is how does their website ranks on search engine results pages or SERPs. Domain authority ranks from 1 to 100, and the higher the score, the better will be the website rank.
Google uses over 200 factors in determining a website’s ranking. You, as the SEO for a website, might not be able to optimize all the ranking factors required, but you can increase your domain authority. Google uses your website’s domain authority to determine your website’s reputation as a leader in its niche on the internet. If your site has high-quality content about your subject matter, it will have good domain authority. If the website has poor quality content, it will have bad domain authority. If you want to check your website domain authority then click here.
What is Domain Authority?
Domain authority is designed based on a number of aspects. Websites that have a large number of top-quality inbound links and provides good content will rank higher. If your domain authority ranks over 70, it’s challenging to improve it. The reason for this is that all the websites on the subject in which your website exists are engaged in a constant battle to improve their ranking. On the other hand, if your site has a 20-30 domain authority, the field is wide open to improve its ranking.
There are a number of websites and extensions in search engines that allow you to measure your website’s domain authority. Moz was the first company that offered a Domain Authority Checker application. Moz used their developed factors to determine the domain authority of a website. Even today a number of SEOs use Moz to find out their website’s domain authority.
This brings us to the next question. Which is how can a website improve its domain authority?
Improving Domain Authority
The key factors required to improve domain authority are:
- Compelling content
- Quality links
- Long term management
Compelling Content: Never forget the old adage ‘content is king’. This stands true. If your website has compelling content on the subject that is the key to your website, it will have greater authority. Let’s give a real-life example. You would enjoy listening to a speaker who knows his subject and can explain it with authority and shows expertise in it. You will walk out if a speaker on a subject just keeps rambling on and does not spellbind you with his knowledge. In games, you will cheer a good player or team and not an average one, which shows no spark.
The entire idea of a search engine ranking and displaying website’s that meet a user’s search is that it only ranks and displays those sites that the user is interested in seeing.
Quality Links: When you search for a famous person or a place or a piece of art or a game or on a number of important subjects, you will surely come across Wikipedia in the top rankings. Why? Because Wikipedia has millions of quality links to other top-notch websites.
In short, you have to get quality links for your website for it to gain domain authority. If you have backlinks to sites that have high domain authority, your own website’s domain authority will increase. It’s not the number of backlinks that counts; it’s the quality of the backlinks that matter.
Long term management: You cannot sit back and relax just because you have run a domain authority check on your website and see a good score. You must remember that the internet is a vicious market. Every site in your niche in the World Wide Web is competing against each other. Therefore, to stay ahead, you must keep periodically running a domain authority checker.
If your ranking has dropped, find the reason and fix it. If it has improved, work on making it even better. So, maintaining an above-average domain authority requires constant attention.
To Sum It Up
Setting up and running a website might sound an easy task. But in real life, it’s not. If you just want your presence on the internet, then a shoddy website will do. But if you want your website to have a top-ranking, be visible on the first page of a search engine, you have to work hard, and it’s not a one-time job. You must make frequent use of a domain authority checker to see your website’s score. You should work on improving its content and links and periodically check your score. Your goal should be to score in the top drawer of a domain authority checker.
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